Order ad setup on Google

Order customization of advertising in Google.

Google Ads is a platform for displaying advertised products in text, video and banner formats provided by Google. Contextual advertising is exhibited in the form of graphic images, video clips, text labels, both from Google partners and on search engine pages.

Experts from Makarenko design studio explained the principles of advertising in Google. One of the most effective methods to interest the consumer is contextual advertising displayed on time in a search engine, which pushes a person to purchase a product or choose a service. On Google pages, the initial 4 lines show the paid ad campaign. The word "advertising" is displayed next to the contextual advertising. Every year Google increases the number of paid positions, so a few years ago it was only 1, and now there are 4 of them.

How Google Ads works

1. On the Google Ads site, keywords are written that are associated with the advertised site;


2. The spelled words imply showing the site to a certain circle of people interested in purchasing;


3. Payment for advertising is summed up by the number of clicks to the specified site when using keywords;


4. The transition price is calculated taking into account the location of your proposal on the second or third line;


5. The auction method is applied - the position of the site directly depends on the cost of keywords, the more expensive the cost, the higher the site's location.

Specialists of Makarenko design studio can calculate the estimated income of an advertising company by indicating the cost per click. However, it is worth remembering that the lack of demand for the advertised product can be a disadvantage. If a product is new and unknown, the population does not look for information about it in a search engine. The call to action here is the correct keywords that are used to search for similar products, and the paid ads will be displayed in the recommendation section. An additional option is to connect a banner network, reaching potential buyers according to the criteria.


Additional ways to advertise on Google

The second effective method of advertising campaign is Google Shopping. This type of ad is displayed on the right side or directly below the Google search bar. This is a small photo of the product with the price, vendor name and rating. Also, advertising is familiar to many as Google purchases.

Banner ads show the lowest utility. The location of this type is mainly on partner sites for demonstration in the form of banners.

The target audience in the settings of the advertising company is determined according to the age category, gender, marital status, needs, customs, location, presence and number of children in the family, knowledge of languages ​​and other individual parameters. Taking into account the specified indicators, the ad is displayed to a potential buyer at the right moment. Also, in the ad parameters, you can set specific sites to display. Banner advertising is inexpensive, but it affects the productivity of the advertisement and the quality of the traffic received from it.

A popular type of advertising is remarketing, which in English means “advertising-again”. This type of advertising is displayed to users who have visited your site in the past in the form of banners or videos on Google partner sites.

The advantages of remarketing, in addition to the inexpensive cost, are reminding the user of an imperfect purchase and memorizing the name of the requested brand.

To choose an advertising company, you need a precise definition of the goal. Experts note that more often than not, record results were achieved by advertising in the Google search engine with the addition of remarketing to consolidate the result.

If you want to order one or another type of advertising on Google - just order a call, and the specialists will contact you to clarify additional information.


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