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The referral program is also called the affiliate program. This is a type of cooperation between a company and partners, where the partner sells services or goods to the company, and the company in turn pays a fee. This type of cooperation allows the company to increase profits by minimizing costs, and the partner - to receive their percentage of sales. Simply put, this is when, on your recommendation, a person takes some action, for example, buys something, registers somewhere. And you, in turn, receive a commission for bringing this person. The commission can be in the form of a percentage, or some kind of rate. Members of the referral program: A company (website, service) whose one of the sales methods is its referral (affiliate) program. A referral is a person who used the service or bought something on your recommendation. Affiliate (referer, referrer, webmaster, sometimes even the name “sponsor”) is the name of the user who attracts referrals. Ways to attract referrals: Passive. This is a referral method in which an affiliate places their referral links in their posts, comments, forums, mail signatures, banners and other advertisements in order to interest potential referrals to follow their affiliate link. This method is especially useful for owners of resources that have a large target audience (there is a website, forum, YouTube channel). Active. This method requires the affiliate to look for potential referrals on their own, communicate with them, talk about the benefits of the product and encourage them to purchase goods through their affiliate link. It is difficult to say which method of attraction is better, since it depends on many factors, but, of course, the most effective way is to use two methods at the same time or combine them.