When should you order a rebranding?
Rebranding is a very important procedure that many companies sometimes require. At its initial stage of development, the brand often does not pay due attention to the corporate identity and other features, which is why, when entering a new stage of development, it is required to create a completely new design design.
What problems can rebranding solve?
This procedure can simultaneously cover several important problems, including:
· Updating the corporate identity.
· Increasing the attractiveness and interest in the face of the target audience of clients.
· Adding new meanings to the existing identity.
· Preservation of all the main decisions that have already been deposited in the head of the target audience, and are associated with the activities of this company.
Who needs to order a rebranding and when?
Despite the fact that such a service as rebranding opens up a whole sea of new opportunities, you should not abuse it and resort to those cases when it is not necessary. It is necessary to clearly understand that rebranding is a solution to the problem, but not if your brand is doing well, the procedure can backfire.
Rebranding is definitely needed in the following situations:
· Obsolescence of the brand - remember how logos and other components of the corporate identity of world corporations looked ten years ago, and compare with what we have now. Any, even the most popular and large brand can become boring or outdated, which is why you need to rebrand.
· Strong Competitors - One way to distract attention from a strong newcomer to the market is to redesign your company for a fresh look.
· Changing the company's objectives - depending on the goals and strategy for the next year, the company may need to update the appearance.
· Changing the field of activity - there is no need to talk about the importance of ordering a rebranding in this, because if you do not make changes, you will be associated with the old product.
· Consolidation of corporations - will allow you not only to declare yourself as a new player in the market, but also to display as a result of the merger of what forces he appeared. Rebranding in such a situation is a primary necessity, since without it the brand will not have a single face!
Depending on the situation, rebranding may be needed by both the world's largest car manufacturer and a small company or a private entrepreneur. In confirmation of this thesis, we can give an example from BMW, whose designers made minor changes to the logo, as a result of which they were discussed for more than one month, and other auto concerns joined this kind of rebranding.
Types of rebranding
Depending on the object, you can form a long list of types of rebranding, but let's highlight the most basic ones that Makarenko design studio is actively involved in.
· Site - updating the site, its design and functionality, a very useful service, especially if your business works mostly on the network. Every year there are new trends and technologies that make it possible to make your site (face on the Internet) even better and more convenient.
· Logo - updating and improving the logo is a very difficult procedure, the successful implementation of which can significantly increase the reputation of the brand and its products. It is customary to make certain changes to the logo every few years, in accordance with global trends and popular trends.
· Comprehensive rebranding of the entire corporate identity - includes updating brand books, guidelines and other design products of the corporation.
You can order a high-quality rebranding in our company, while the conditions and degree of design renewal are negotiated individually, so that you have the opportunity to get the highest quality solution that fully meets your expectations.
WEBSITES AND MOBILE APP DEVELOPMENT
Development of sites and web projects includes a full range of services that will make it high-quality and reliable in use. In addition to the technical part of the work, we will also help to bring your design vision and product concept to life. After all, we work at all stages of creating a website or other web product, starting from creating a design from scratch, to setting up advertising and comprehensive brand promotion. Our main goal is to develop a quality product. Cooperation with us guarantees you the transparency of the transaction and the selection of the best prices. You can order website development or order design development by writing to us by filling out the feedback form or call the indicated numbers. Comprehensive business promotion guarantees a good result and profit growth for your company. We care about the quality of our work and provide comprehensive services for your business.
We will be happy to assess your project
The latest statistics show that more and more users of Internet resources are becoming more demanding on the content and usability of sites or applications. Therefore, we will be happy to do analytics of your web project or help you create a modern website that will be ideally displayed on all types of devices, and its content will be as easy to use as possible. Before starting to work on your project, we not only analyze your business, but also the market as a whole. Based on the collected data, we develop a universal and individual solution. At the same time, focusing on the comfortable use of the resource and conversion.
Website development and other web projects include all the main stages, namely: design development, copyrighting, photo and video shooting, writing texts, consulting, web analytics, marketplace creation, programming, QA testing, blockchain and advertising setup. We also understand that in the modern world, any site needs adaptation in the mobile version. Therefore, we will help you develop a mobile version of your web product, which will be equally well displayed on all types of devices. After launch, the site will already be optimized for promotion, filled with SEO-optimized text and will meet the requirements of the search engine.