What is a brand book?

Order a brand book

"Makarenko Design Studio" will help you understand what a brand book is, why it is ordered and used as conveniently as possible. Our company specializes in the development of all kinds of design, from logos and corporate identity, to guidelines, brand books and branding for products or equipment.




· What is a brand book?


· Why is it needed?


· What knowledge is required to develop a brand book?


· What does it consist of?


·  Design.


· Who uses brand books?


· How to use?


What is a brand book?

This is a document of the organization, which is necessary for work, describes a number of issues on the main activity: concept, attributes, goals of the company.


Brand books are individual. One has more design, the other has more business information. When ordering a brand book, you need to decide on the detailed information content, questions and rules that will be designated as a guide for the company's interaction with customers, business development in general.


Why is it needed?

To build a brand.

Any specialist, solving various production issues, implements the task in his own way. This approach is negative. The use of different design directions, methods of interaction between people, the organization will not build a powerful brand, will not attract additional customers.


A well-written brand book helps to save time.

Using a specific style is especially necessary for new hires. Knowing the rules, newcomers will better navigate the brand of the organization. This will save time, there is no need to explain the various violations that may inevitably be committed.


What knowledge is needed to develop a brand book?

The corporate identity guidelines are developed by a team of a leader, a designer. Responsibility lies with the branding department.

The rules must correspond to specific concepts, without allowing for different interpretations. They should not restrict employees, providing some freedom of action, getting rid of boring decisions.

Employees of the company need to know about the presence of a brand book The hired person is given the opportunity to study the document.


What does it consist of?

The document includes rules corresponding to the directions of the organization, goals. The standard is divided into three sections: brand, corporate identity, interaction rules. Guided by all these standards, it is possible to achieve the maximum standardized solution.



To develop a brand book, you need the help of a professional. First of all, you need a designer with whom the options for future work are coordinated. Examples can be viewed on the Internet or portfolio, highlight the most successful, attractive options to reflect the essence of the brand.


Who uses brand books?

Designed for internal use. Large organizations distribute and provide them to their partners. This allows you to build a full-fledged franchise, or a network of your own establishments or organizations. It is impossible to build a full-fledged franchising without a good standard.


How to use?

After developing the rules, you must follow them. To begin with, it is enough to familiarize your employees with your corporate identity. Assign a person to monitor how they are performed.

After applying the rules, difficulties can arise. We need to find out. Perhaps there will be people in the team who will propose amendments to the document.

The corporate identity should correspond to the current situation in the business, so update the brand book about once a year and observe the changing trends.


If you want to order a high-quality turnkey brand book, contact the Makarenko design studio, and we will make the best solution for you.


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