Web analytics for the site

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Web analytics is the main trend of 2020, many companies are starting to involve web analytics specialists to improve work efficiency and plan further strategies.

Wasted money on building a website, paid for freelance articles every day, no return on paid advertising? Online shopping doesn't pay off? As a result, the site turns into an unnecessary picture page that simply attracts attention, but does not sell.

It's time to turn to web analysts who will help you understand the intricacies of the work of an Internet resource: where and why visitors come and why some leave, while others stay. Any online business needs web data for analysis and perspective of all the tools.

Website traffic is monitored using web analytics. The results obtained improve the capabilities of the web resource and help to develop measures to optimize the promotion.

Knowledge of digital indicators will help in building a business strategy and determine development paths, investing in the primary development tasks. Traffic indicators, behavior and actions of visitors are tracked by installing a special code on the site from the corresponding Google Analytics service or Yandex Metrica.


Why do you need web analytics?

Web analytics serves many useful functions in a company, the main aspects are listed below.

Evaluation of the effectiveness of advertising and marketing campaigns by a web analyst


· Identification of channels for visiting the site; topics of successful projects and popular purchases on the Internet.


SEO promotion: keywords for which the site was found and the time spent on the web resource.


· Analysis of marketing indicators - the number of applications and purchases, analysis of refusals and page views; repeat visit statistics.


· Monitoring of paid channels: in the presence of several traffic channels, those that need to be improved and which need to be abandoned are determined.


· Determination of the target audience and related groups for business development by gender, age and geography.


Site owners are faced with the task of increasing the number of incoming visitors and, as a result, conversions to sales. Conversion is influenced by a huge number of factors that can be analyzed and improved by an analyst.


Web analytics to improve advertising campaigns

· Analysis of the actions of visitors from a specific advertising channel - the purpose of coming to the site and factors that affect the desire to purchase a service or product.


· Development and preparation of recommendations based on the data obtained.


· Improvement of the interface taking into account the identified errors when viewing the map of clicks and scrolls of the visitor.


· Implementing changes, building hypotheses for improving the strategy and testing the results achieved.


Service maintenance and configuration of web analytics of an online store


The main task of the resource is to control traffic in the context of orders made. The following are subject to monitoring:


· Order code;


· Date of purchase;


· Traffic source (SEO or advertising);


· Quantity and amount of the order;


· The presence of product leftovers in the basket;


· The way and time from selection of goods to payment.


And many others

After analyzing the factors of influence in the complex, the store is evaluated in comparison with other web resources, including competitors' online stores.


The analysis makes it possible to assess the effectiveness of paid advertising channels. By comparing advertising costs with the number of orders for a product and the amount of the average check, you can determine the return on advertising.

SEO analysis helps to identify the keywords that led to sales. Keywords will help increase direct sales and optimally reduce advertising costs.

An important task of a web analyst is to assess the impact of a traffic channel on sales - the attribution model. It is a rule that distributes values ​​between the touchpoints immediately preceding the conversion. For example, banner advertising in half the cases acts as the main source of customer persuasion. It doesn't bring in direct conversions, but without it, sales can drop. An experienced analyst will be able to customize the correct SEO, paid ads, and banner interactions based on the correct engagement rates.

WEB-analytics from "Makarenko Web Studio" will bring business to a new level!

After ordering web analytics, you get:


· Installation of analytics tools on the site (if they have not been installed or their effectiveness is minimal).


· Analysis of the effectiveness of advertising campaigns and a guarantee of successful promotion;


· Total control over the effectiveness of actions on the site.


And many other services that you can negotiate individually!

Only competent web analytics will increase the conversion to orders and optimize the operation of an online store or a simple website! Makarenko web studio provides not only web analytics services, but also complex marketing and advertising promotion of business on the network!


Development of sites and web projects includes a full range of services that will make it high-quality and reliable in use. In addition to the technical part of the work, we will also help to bring your design vision and product concept to life. After all, we work at all stages of creating a website or other web product, starting from creating a design from scratch, to setting up advertising and comprehensive brand promotion. Our main goal is to develop a quality product. Cooperation with us guarantees you the transparency of the transaction and the selection of the best prices. You can order website development or order design development by writing to us by filling out the feedback form or call the indicated numbers. Comprehensive business promotion guarantees a good result and profit growth for your company. We care about the quality of our work and provide comprehensive services for your business.

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We will be happy to assess your project

The latest statistics show that more and more users of Internet resources are becoming more demanding on the content and usability of sites or applications. Therefore, we will be happy to do analytics of your web project or help you create a modern website that will be ideally displayed on all types of devices, and its content will be as easy to use as possible. Before starting to work on your project, we not only analyze your business, but also the market as a whole. Based on the collected data, we develop a universal and individual solution. At the same time, focusing on the comfortable use of the resource and conversion.
Website development and other web projects include all the main stages, namely: design development, copyrighting, photo and video shooting, writing texts, consulting, web analytics, marketplace creation, programming, QA testing, blockchain and advertising setup. We also understand that in the modern world, any site needs adaptation in the mobile version. Therefore, we will help you develop a mobile version of your web product, which will be equally well displayed on all types of devices. After launch, the site will already be optimized for promotion, filled with SEO-optimized text and will meet the requirements of the search engine.