Targeted advertising on social media

Order targeted social media ads

Targeted advertising is an advertisement that, using the parameters you specified, finds the target audience of the advertised product or site.

Let's look at all this with a simple example. We need to sell a DVR.

Who needs it?

Useful in most cases for drivers.

Their age?

From 18 years old, because until this moment you cannot drive a car.

So, further we select the target audience of the product, which will be shown the advertisement.

Targeted advertising is most suitable for performing the following functions:

 

1. It will help you get the contact details of your target audience. For example, email or phone number, depending on what you will be using in the lead generation form.

 

2. Without any problems, it will help you to gain subscribers to social networks. For example, VK, Facebook, Instagram, etc. At the same time, these will be targeted subscribers interested in your solutions.

 

3. Increasing the number of active audience on your sites: Landing pages, online stores. Despite the fact that the traffic is colder (compared to contextual promotion), some of it will definitely be converted into deals or purchases!

 

4. Increase the reach of your publications by promoting the promotion on social networks

 

5. Improving brand awareness, any product or event, and so on.

 

6. Allows you to bring users to specific locations online. It can be both clothing stores, grocery stores, and barbershops, hairdressing salons, massage salons, coffee shops, well, or any other local bezos. Promotion on the Internet contributes to the arrival of traffic not only to the site, but also to physical institutions.

 

Why is it important to configure the parameters of targeted advertising, and what are they for, in general?

Consider the following situation. You need to sell cosmetics. To do this, you decided to use targeted advertising. Having started its settings, you decided to choose men as your target audience, who, as we all know, are not so interested in cosmetics. Because of our choice, what do you think was given to us by an ad selling cosmetics to men? In fact, nothing but a waste of money. And now let's pretend that you indicated not men, but women. This gave us an audience that would be interested in the product.

Who is interested in targeted advertising?

Almost all people who want to find an audience who want to buy their product or visit a website they have created are interested in targeted advertising. After all, now it is almost the most effective, quickest to implement and the simplest way to promote on the Internet. The most popular networks are VK, Facebook, Instagram, however, a strategy for such a promotion can be implemented on LinkedIn and other less popular social networks.

Why you need to order high-quality targeted advertising?

When ordering advertising, be it contextual, targeted or any other, high-quality execution plays a huge role in its success. After all, even if your ad is configured correctly, and will capture only people interested in what you are advertising. Even with all of this, it won't work if people don't pay attention to it and just brush it off. The ad should be eye-catching, something to stand out from the huge amount of other spam. Even a very well-tuned, but not high-quality targeted ad will not be able to give the result that the advertiser expects from it. At the same time, setting up and highlighting the most relevant target audience is not as simple a process as we described it in our examples.

Targeted advertising on social media

Social media is simply heaven for any target audience. Here he can easily attract the circle of people who are most likely to be interested in the advertisements shown by him, he can narrow this circle down to one single person. After all, social networks contain a huge amount of information related to us. What are our hobbies, where we work or study, with whom we communicate, to whom we show sympathy. Up to geo targeting - the principle when an advertisement is shown exclusively to people in a certain area (neighborhood or even a house)

Targeted advertising has tremendous promotional power. It can both increase the number of subscribers and raise the brand awareness of a company or a personal brand. That being said, it is a tool that is perfectly customizable.

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