Development of the guideline
Do you really need a full-fledged brand book, not a guideline? Even for some marketers this question will cause difficulties, but for an ordinary customer there is no difference at all between these terms! But don't worry, Makarenko design studio will help you figure it out!
The modern world is developing in a highly competitive environment, so each marketing department racks its brains over the questions: "How to increase brand awareness?", "What distinguishes our company from the rest?", "How to visualize a brand?"
The answer is simple - once you invest in creating a quality Guideline!
What is included in the Guideline?
A guideline is a detailed set of requirements for the use of a company's corporate identity in the development of any advertising paraphernalia. There are several blocks in its structure:
Basic information about the brand.
The logo and a clear rationale for its choice.
Detailed image of logo elements.
3.1. Various sizes and placement options.
3.2. Company colors and combinations.
3.3. Applying a logo using a different background, according to the company's color palette.
3.4. Use on all kinds of advertising media, taking into account different production options.
Line of corporate fonts.
Additional elements: company slogan (if any), photographs, brand patterns, and so on.
Correct design of printed layouts, outdoor advertising and other paraphernalia.
Who needs to order a guideline?
Guideline is simply irreplaceable for franchising, which is popular nowadays. In order for a franchise, which, let's say, is located in another city, to become an exact copy of the company, he needs to order all the printing for the design of retail outlets, office, to launch promotions. If you have a ready-made guideline, then all you need is to come with it to a competent contractor!
Difference between a guideline and a brand book?
Brandbook is a broader concept. On its pages you will find not only a detailed illustration of the brand's visual symbols, but also the basic principles of the company's positioning in the market. It contains answers to questions:
· What is our mission?
· Why did we come to the market?
· What values do we adhere to?
· What message do we want to convey to our customers?
And one of the main components of a brand book is brand visualization. This is exactly the aspect that Guideline implements.
Is it possible to do only with Guideline? Without a brand book?
Can! For the industrial sector, consulting services, technical support services, the guideline is enough. As a rule, such organizations operate without large-scale marketing programs, they simply develop attractive documentation with high-quality photographs of their product and description.
If your company works in an area where it is very important to stand out from the rest so that the buyer chooses you, then in addition to the visual component, you need a brand development line and a slogan. And here you need a brand book.
Makarenko design studio is engaged in the development of both guidelines and brand books!
By ordering a guideline, the company receives many advantages
· Increase brand awareness. Seeing the same pictures in different places, the buyer involuntarily draws attention to them and puts them in memory. Yes, this is not a quick process, but if your company wants to get regular customers, then this is a very important point.
· Reduced time and cost of advertising. You will not have to pay a designer every time to develop a layout, choose anew fonts, backgrounds, colors and photos, waste time to agree on the result. As a result, any unforeseen event will pass with less headache.
And the most important thing is that you need to order a guideline from experienced and reliable designers! If you still haven't found them, then welcome to us - to Makarenko Design studio!
WEBSITES AND MOBILE APP DEVELOPMENT
Development of sites and web projects includes a full range of services that will make it high-quality and reliable in use. In addition to the technical part of the work, we will also help to bring your design vision and product concept to life. After all, we work at all stages of creating a website or other web product, starting from creating a design from scratch, to setting up advertising and comprehensive brand promotion. Our main goal is to develop a quality product. Cooperation with us guarantees you the transparency of the transaction and the selection of the best prices. You can order website development or order design development by writing to us by filling out the feedback form or call the indicated numbers. Comprehensive business promotion guarantees a good result and profit growth for your company. We care about the quality of our work and provide comprehensive services for your business.
We will be happy to assess your project
The latest statistics show that more and more users of Internet resources are becoming more demanding on the content and usability of sites or applications. Therefore, we will be happy to do analytics of your web project or help you create a modern website that will be ideally displayed on all types of devices, and its content will be as easy to use as possible. Before starting to work on your project, we not only analyze your business, but also the market as a whole. Based on the collected data, we develop a universal and individual solution. At the same time, focusing on the comfortable use of the resource and conversion.
Website development and other web projects include all the main stages, namely: design development, copyrighting, photo and video shooting, writing texts, consulting, web analytics, marketplace creation, programming, QA testing, blockchain and advertising setup. We also understand that in the modern world, any site needs adaptation in the mobile version. Therefore, we will help you develop a mobile version of your web product, which will be equally well displayed on all types of devices. After launch, the site will already be optimized for promotion, filled with SEO-optimized text and will meet the requirements of the search engine.