Creation of packaging design

Order packaging design

Saturation of the market with all kinds of goods poses a number of tasks for manufacturers. The right decision brings profit and stability, makes you competitive in the sales market. Modern manufacturers monitor not only the quality of their products, but also their outer packaging. A person is greeted by clothes, and goods are greeted by packaging, which is why it plays a really important role. Today it is recognized not only to meet its intended purpose, to protect the product from loss of inherent characteristics, but also to look favorably against the background of another solution, to be the most noticeable and presentable in appearance.


Why do you need packaging design?

According to statistics, more than 60% of purchases are made spontaneously, based on visual preferences, which is why high-quality packaging design will be the key to good profits. As for planned purchases, preference is also given to beautiful designs, clear descriptions and color combinations.

Modern consumers cannot even imagine world famous brands without their branded packaging. Marketing research has proven that beautiful packaging design has a direct impact on the buyer, engages him and encourages him to buy. The more beautiful the design, the more buyers will pay attention to it. Makarenko Design Studio will carry out the entire list of packaging design works at a high professional level. For a more harmonious combination, you can order together: corporate identity, logo, naming, design, label redesign.


The process of creating designer packaging

Development, a complex, time-consuming process, includes the solution of a number of tasks:


· The market is studied, analyzed for a competitive product, the consumer's demand is taken into account, the nuances of the buyer's requests are recorded, as required in a full SWOT-analysis, benchmarking. After a complete study and analysis, comparison and assessment is made;

· A design concept is developed, at this stage, artists make auxiliary images (references), in the process, possible options for parts and the entire image as a whole are discussed;

· Variants of the order, its uniqueness are being developed;

· A concept (innovative idea) of packaging is created;

· A graphic model of texts is formed - infographics (a way of presenting complex information data in a form understandable to the buyer);

· An original layout is made;

· The technological process of printing is being developed.


Price or cost of packaging design

"Makarenko Design Studio" forms prices for the services rendered, relying on the marketing requests of the customer, that is, it takes into account: what market share is planned to be covered; what is the surface area of ​​the package; what market the product will be offered to; the presence and number of competitors (the more there are, the more work will need to be done, namely, the design is deeper and it is more difficult to make the commercial offer unique).

The cost is influenced by the materials used and the presence of a large amount of text, leading to an increase in hours of labor intensity for infographics. Marketers have identified a pattern, a professionally thought-out presentation of information data, capaciously, understandably, significantly affects customer demand, in a positive way.


Creation of packaging design from Makarenko studio

"Makarenko Design Studio" is engaged in packaging design and provides a full range of design services for a diverse list of products, taking into account the specifics of the product, taking into account all the nuances, focusing on the property and type of solution.

The use of personal design tricks and secrets allows you to develop a harmonious packaging design. As a result of cooperation, the design studio will present packaging that will fulfill its purpose - to promote the product and increase consumer demand.


Development of sites and web projects includes a full range of services that will make it high-quality and reliable in use. In addition to the technical part of the work, we will also help to bring your design vision and product concept to life. After all, we work at all stages of creating a website or other web product, starting from creating a design from scratch, to setting up advertising and comprehensive brand promotion. Our main goal is to develop a quality product. Cooperation with us guarantees you the transparency of the transaction and the selection of the best prices. You can order website development or order design development by writing to us by filling out the feedback form or call the indicated numbers. Comprehensive business promotion guarantees a good result and profit growth for your company. We care about the quality of our work and provide comprehensive services for your business.

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We will be happy to assess your project

The latest statistics show that more and more users of Internet resources are becoming more demanding on the content and usability of sites or applications. Therefore, we will be happy to do analytics of your web project or help you create a modern website that will be ideally displayed on all types of devices, and its content will be as easy to use as possible. Before starting to work on your project, we not only analyze your business, but also the market as a whole. Based on the collected data, we develop a universal and individual solution. At the same time, focusing on the comfortable use of the resource and conversion.
Website development and other web projects include all the main stages, namely: design development, copyrighting, photo and video shooting, writing texts, consulting, web analytics, marketplace creation, programming, QA testing, blockchain and advertising setup. We also understand that in the modern world, any site needs adaptation in the mobile version. Therefore, we will help you develop a mobile version of your web product, which will be equally well displayed on all types of devices. After launch, the site will already be optimized for promotion, filled with SEO-optimized text and will meet the requirements of the search engine.