Contextual advertising in Google and Yandex
Order contextual advertising in Google and Yandex
Our life is surrounded by advertising everywhere, wherever we go, and whatever we do. Contextual advertising is one of the most effective and modern methods of promotion. Its essence boils down to processing user search queries and issuing an advertisement that is most suitable in the context of the search query.
Contextual advertising is a very effective way to distribute your services and products. "Makarenko Web Studio" will customize this type of advertising to the highest quality.
Why does everyone choose contextual advertising on Google and Yandex?
The most famous services providing this type of advertising are such giants as Yandex Direct and Google Ads. There are also lesser-known services Mail, Rambler, Bing, but in modern realities in Russian-speaking countries, these services are used by less than 5% of users.
How does contextual advertising work in Google and Yandex?
In fact, there is nothing complicated about it. A special program processes Internet search requests of a specific user and, based on their analysis, offers its options. For example, a user is looking for information, it would seem, on such a simple question: buy an entrance door in such and such a city. The program will issue an advertisement not only about the sellers of doors, but also about the masters of their installation in the specified city. In fact, this is a very good way to attract clients to a business of any level from an entrepreneur to a large company.
Contextual advertising performs several functions, in addition to the above (sale and promotion of products and services), it also increases traffic to the Internet resource, and plus all this is a good way to present new products on the market and loudly declare yourself.
How to set up contextual advertising correctly?
For the correct design of contextual advertising, you need to fulfill several conditions:
1) Create a quality ad that users will choose!
2) Find the right ad keywords.
3) Ads or media banners must be recognizable.
4) The text should not be short and simple enough
5) And, perhaps, the main point is to justify the client's trust. You should not knowingly write a lie in your advertisement.
Before registering this type of promotion, the advertiser must decide what the payment will be made for. Payment is made for two types of activity: impressions and clicks. Pay per click - the advertiser pays for the number of clicks followed by clicking on the link. Pay for impressions is the amount or time your ad is shown to the target audience.
Contextual advertising can be divided into several types:
1) Search engine - shown together with search results in the query.
2) Contextual with targeting - the essence boils down to highlighting the part of all kinds of users that can become the target audience or is it.
3) Thematic - most often found on sites relevant to the subject of your proposal.
4) Media - these are the very banners with animation, video, or without them, just a picture.
Advantages and disadvantages of contextual advertising
Contextual advertising, like any other, has its own advantages and disadvantages. Of the advantages of this method of promotion, it should be emphasized that it is aimed at the target audience, has a low cost with high efficiency, is easy to perceive, very informative, has a good return - that is, it works immediately, from the moment of launch it begins to attract customers.
Disadvantages - this is a short period of action, the cost is not always justified. This is due to the fact that a poorly designed advertising company will require more investments than you can get income from using it. For this reason, many users prefer to trust the professionals from “Makarenko Web Studio”.
Summing up, it should be recalled that the context in Google and Yandex is a very convenient and simple way of marketing promotion, which is actively used by everyone from start-up entrepreneurs to the world's largest corporations. Makarenko Web Studio has more than 100 successful contextual advertising projects in various fields and business areas!
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